Marketing Seminars Target Maryland Tourism Professionals

Social Media, Public Relations and Business Profile Strategies

The annual marketing education event hosted by the Maryland Tourism Council will be held Thursday, July 21, 2011 at the Historic Kent Manor Inn in Stevensville, MD. Each year, the MTC brings an educational event that focuses on marketing and communications and identifying important tools and resources that tourism professionals can use in the promotion of their business. This year’s seminars are titled “Find Your Best Marketing Mix” and “How To Sell Your Business In Two Pages Or Less.” The first seminar will run from 10:00-11:30 a.m. and the second will run from 11:30 a.m.-12:30 p.m. All attendees are invited to stay for a Maryland Feast of crabs, chicken and local fresh farm produce.

The event is open to all Maryland Tourism Council members, non-members who are part of the tourism industry, as well as professionals seeking an education opportunity that can help guide their marketing strategy throughout the remainder of the year and into 2012. “Find Your Best Marketing Mix” will be presented by a team from Benchworks, a full-service marketing firm based in Chestertown, MD. The presentation will review traditional as well as digital marketing strategies and tactics from social media to public relations, direct and non-personal promotion. Benchworks will also outline time saving tips and measurement tools plus provide best practice tips so attendees can piece together a marketing mix that will best fit the brand and budget.

“How To Sell Your Business In Two Pages Or Less” will be presented by Wendy Kelman who is well regarded as a leader in tourism sales and marketing. She specializes in managing the strategic outreach for hospitality and tourism clients and has successfully sold destinations, attractions and accommodations to tour operators, meeting planners, corporations and other buyers. Through her work in connecting tourism businesses with buyers Wendy has gained an understanding of the essential role an optimized profile form plays in sales and marketing. Her presentation will explore how to develop a winning profile form, how to adapt messages for various markets and how to maximize outreach using this simple form of communication. Profile forms are often the only handout allowed at tourism industry trade events and can be a core component to marketing collateral by including segment specific information, highlighting a special opportunity or supporting an e-communication.

Sponsorship opportunities are available for this event and more information is available from MTC. This event is also possible thanks to the MTC Platinum and Gold Partners: AAA Mid-Atlantic/World Magazine, Holiday Inn Inner Harbor, JackRabbit Systems / BookDirect, and Toby’s Dinner Theatre of Columbia & Baltimore, Maryland Tourism Education Foundation, Hagerstown / Washington County CVB and K.R.R. Photography, Ltd. The event is open to both members and non-members of the MTC and registration is open until July 11. Member cost is $75 for members and $100 for non-members and includes registration, a networking hour, the two seminars and Maryland feast at the Kent Manor Inn. Call 410.974.4473 or email to register.

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